We took our child to Naepo Bobusang Village in Yesan, South Chungcheong Province.
It’s a traditional theme park where you can see, learn about and experience the life and culture of the bobusang, the traveling peddlers of the Joseon era.
It combines history, hands-on activities and play, so it was a great place to visit with kids.
What Is Naepo Bobusang Village?
Bobusang refers to the bundle peddlers and back-pack peddlers who traveled the country selling goods during the Joseon Dynasty.
Their center was the Naepo region of Yesan.
Built on this history, Naepo Bobusang Village
is a traditional culture village that recreates an old market scene.
For kids, it becomes a living history lesson where they can see and experience the Joseon market culture from their textbooks.
Top 4 Activities With Kids
1. Yesan Bobusang Museum
The museum recreates the tools, clothing and market scenes of the peddlers.
With VR and AR zones, a 4D theater and a peddler pack-carrying experience,
kids learn history like a game without a dull moment.
Walking with a real A-frame carrier on your back is especially popular with elementary schoolers.
2. Market Street and Festival Grounds
A street that recreates the mood of an old market,
where you can freely play traditional games such as yut, jegichagi, top spinning, tuho and hoop rolling.
In the middle of the market street there’s a lawn and rest area, good for a family picnic or a break.
Occasionally there are performances themed on a five-day market, giving a truly lively atmosphere.
3. Craft Workshops and Forest Playground
Pottery, woodworking, dyeing and more:
many workshops let kids make things with their own hands.
For something more active, try the forest playground and mini zoo.
Seasonal programs include treasure hunts, a splash pad, horse riding and a mini Viking ride.
(Some activities have separate fees.)
4. Cultural Performances and Photo Spots
Naepo Bobusang Village isn’t just an experience village but a theme park where you’ll want to stay all day.
Intangible cultural heritage performances and traditional shows take place on the outdoor stage,
and after dark the media facade light show on the museum wall is magical.
Joseon-style thatched houses, fountains, tunnels and stone wall paths make perfect photo spots.
Visitor Information and Tips
- Location: 55 Oncheondanji 1-ro, Deoksan-myeon, Yesan-gun, South Chungcheong
- Hours: weekdays 10 a.m. to 6 p.m., weekends 10 a.m. to 7 p.m. (varies by season)
- Admission: paid (adult, teen and child rates; discount for South Chungcheong residents)
- Parking: free
- Closed: every Monday (check the official website before visiting)
The grounds are quite large.
With a stroller or kids, plan at least 2 to 3 hours.
Pick up a stamp quiz book at the entrance and try the stamp-collecting mission.
Kids get completely absorbed.
What impressed me most on this Yesan trip
was the vivid Joseon market life seen through my child’s eyes.
Learning tradition through experience, playing in nature and relaxing too:
Naepo Bobusang Village was the perfect answer for a family trip.
Prices, hours and details in this post are from our visit in October 2025 and may have changed, so check the latest information before you go.