The Mungyeong Omija Festival celebrates omija, the “five-flavor berry,” in Korea’s main omija-growing area, Dongno-myeon in Mungyeong, Gyeongsangbuk-do. As of the 2026 edition (the 22nd), it ran three days, Friday September 18 to Sunday September 20. Our biggest tip: set your navigation to Geumcheon riverside in Dongno-myeon (525-11 Jeokseong-ri), not Mungyeong Saejae Pass, and pick just one purchase and one activity.
At a Glance
The venue is the Geumcheon riverside area in Dongno-myeon, a separate trip from the Mungyeong Saejae tourist zone. It’s a seasonal produce festival where you meet the farmers, see fresh omija clusters and compare syrups and other products.
Who Will Enjoy It
It suits elementary-school kids curious about how farm fruit becomes a product, and families who like choosing local produce in person. If you want to combine everything with Mungyeong Saejae in one stop, it’s less convenient; it works best as its own day centered on Dongno-myeon.
What to Show Kids
Before you go, ask kids about omija’s five flavors: sweet, sour, salty, bitter and pungent. At the Mungyeong Omija Festival they can compare fresh berries, syrup and processed products and try to spot each taste. A simple question gives them something to observe.
Suggested Route
Arrive in the morning, check the day’s program and parking end times at the information center, browse the omija exhibits and stalls, eat lunch, do one kids’ activity, take photos by the stream and pick up purchases last. Don’t carry heavy fresh omija around; ask whether sellers can hold your order for later pickup.
Parking and Getting There
Temporary parking locations, fees and shuttle times change each year, so check the official Mungyeong City website and city alerts the day before. Driving, use 525-11 Jeokseong-ri as your reference, follow traffic staff and avoid roadside parking.
Food, Cafés and Photo Spots
Decide on lunch from the on-site boards. For cafés, confirm opening on the map or by phone and choose one close to the festival. For photos, red omija clusters, berries in a child’s hand and festival flags by the stream capture the season.
Pros and Cons
The best part of the Mungyeong Omija Festival is seeing seasonal produce up close and hearing from growers. The downside is that it’s far from the Saejae area, and detailed transport and activity information tends to be published late.
Good to Know
Riverside venues in September can be hot or rainy. Check the Dongno-myeon forecast the day before and watch for rain-change notices. Don’t leave fresh fruit in a hot car; follow the seller’s storage advice.
FAQ
- Is it held at Mungyeong Saejae? No, at Geumcheon riverside in Dongno-myeon.
- How long does it run? Three days in mid-September; in 2026 it was September 18–20.
- Fees? Activity prices vary, so check the official page before you go.
- Shuttles? Details are announced shortly before the festival.
- Buy fresh omija right away? Check storage and travel time first, and collect it at the end of your visit to the Mungyeong Omija Festival.
Dates, programs and prices in this guide are as of the 2026 edition. Check the official website for next year’s schedule before you go.
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Schedules and prices can change, so check the VISITKOREA official tourism site before you go.